Digital Marketing Manager

About AIFIAN

AIFIAN turns the things you love buying into assets that make money while you sleep. We start with quality liquors and will unlock new lifestyle treasures soon. Our mission is to give everyone a fun, social way to turn everyday purchases into future freedom and experiences. 700,000+ users already buy, store, and resell on our App, and that community is growing fast as we prepare for multiple new regions in the coming years. If blending commerce, community, and tech into a "buy now, watch it grow" journey excites you, come shape the future with us!

About the Role

As our Digital Marketing Manager, you'll own day-to-day execution and optimization of AIFIAN's digital channels. From paid ads to full-funnel digital campaigns, you blend storytelling with performance to turn engagement into brand advocacy, making AIFIAN a brand people love to talk about and share.

What You'll Do

• Plan and optimize daily paid and organic campaigns across Meta, Google, LINE, and social.
• Manage content calendars and partnerships that spark conversation and brand love.
• Experiments with new content formats and strategies to drive audience growth and engagement.
• Coordinate in-house creatives and external agencies to keep messaging and visuals unified.
• Implement A/B testing strategies to optimize video assets, creative elements, and audience targeting.
• Prepare regular performance reports and deliver insights and recommendations for leadership and key stakeholders.
• Stay abreast of viral trends, algorithm changes, and platform updates to inform content strategy.

Why Join Us

• High Impact: Own measurable growth levers and directly influence revenue.
• Startup Autonomy: Rapidly test, learn, and scale without heavy bureaucracy.
• Direct Visibility: Collaborate with the CEO and leadership on strategy, presenting results and insights regularly. 

What We Look For

• 5+ years managing paid and organic channels for a high-growth consumer brand or startup.
• Hands-on mastery of Ads Manager, GA4, and email automation tools.
• Deep understanding of trending conversation, internet culture, and viral content, with the ability to connect them naturally to the brand.
• Analytically and curious minded with the ability to analyze complex data and make clear strategic recommendations.
• Comfortable communicating at all levels, including executive leadership—able to formulate and articulate strategic goals.
• Tech-savvy with a passion for digital products — experience working in a startup or with a product team is a big plus.

At AIFIAN, we foster a collaborative environment devoid of traditional hierarchies. Titles and tenure are set aside as we let our accomplishments speak for themselves. We operate as a united team with a shared objective, constantly pushing each other to excel. Every team member is regarded as a decision-maker, holding autonomy and trust. We believe in the capability of our partners to shoulder responsibilities and contribute their best efforts.